UCA identity
University for the Creative Arts
The University College for the Creative Arts had a complex structure and confusing visual identity. Its recent award of University status was the catalyst for an identity review.
HSAG was commissioned following a competitive tender where we were the only agency to recommend a root and branch name and identity change – repositioning the five arts campuses under a single unifying brand: UCA.
HSAG carried out an audit of all sites, communications and courses, and developed the new brand mark, brand guide, naming conventions, prospectuses, launch materials, display materials and a complete signage programme for the five campuses across the south east of England.
University for the Creative Arts
The University College for the Creative Arts had a complex structure and confusing visual identity. Its recent award of University status was the catalyst for an identity review.
HSAG was commissioned following a competitive tender where we were the only agency to recommend a root and branch name and identity change – repositioning the five arts campuses under a single unifying brand: UCA.
HSAG carried out an audit of all sites, communications and courses, and developed the new brand mark, brand guide, naming conventions, prospectuses, launch materials, display materials and a complete signage programme for the five campuses across the south east of England.