Cambridge University Judge Business School MBA marketing materials
The MBA course brochure is the cornerstone of a brand review currently being undertaken by HSAG for the Judge Business School. We devised a brochure that would show complete understanding of the target audience, creating a design structure that links the University's unique 800 years of heritage, tradition and academic excellence with leading edge, forward looking global business practice.
Analysing the needs of the potential MBA candidates we proposed a format that dealt head-on with their aspirations such as earning potential, career progression, entrepreneurial skills, acquisition and networking possibilities.
The MBA course brochure is the cornerstone of a brand review currently being undertaken by HSAG for the Judge Business School. We devised a brochure that would show complete understanding of the target audience, creating a design structure that links the University's unique 800 years of heritage, tradition and academic excellence with leading edge, forward looking global business practice.
Analysing the needs of the potential MBA candidates we proposed a format that dealt head-on with their aspirations such as earning potential, career progression, entrepreneurial skills, acquisition and networking possibilities.